UA is all well and good, but to succeed in the app stores, you need to have a plan for after the install.
When do you show ads to your users, in a way that doesn't scare the paying users away?
How do you know which users are almost ready to spend more, and give them a discount at just the right time? What are indicators of a user who is about to churn, but can still be saved?
We'll be joined by a host of experts to discuss this topic in detail, including a keynote presentation from Sylvia Lorente van Berge Henegouwen on the ups and downs of growing Fortunica into a top grossing lifestyle app in more than 10 countries!